So you want to create stellar content for your website or business, but you’ve never done it before. Where do you start? In fact, should you even be attempting to write articles at all? Writing online content for the first time can be daunting, but if you have standard language skills and understand the concept behind content marketing, you should be fine.
We’ve put together a basic guide for novice bloggers, marketers and business owners who want to give online content a try. Often you’re an expert in your field but aren’t too confident with grammar or spelling – luckily small things like that can be fixed! Follow this guide to ensure your content is the best it can be when sharing your knowledge.
Get somebody else to edit
Never, ever, self-edit your work, especially if you know you’re guilty of repeating yourself or missing out apostrophes. Ask someone you trust to look over each piece of content before you do anything with it. If you look over it yourself you risk missing the mistakes you made in the first place.
Credit research and other work
The first rule of writing online content is to always credit any research you use and text you have taken from another website. You should link back to the website where you found the information, and the same goes for images. It is good to back up your ideas with solid research and facts, but remember to state the source and where possible link to it.
Utilise the internet
If you are ever unsure of how to spell something or can’t remember the context for there, their and they’re, use the tools at your fingertips. There are countless online tools, most of them free where you can check spelling, grammar and the meaning of words. Never guess, just make use of the internet. Remember your reputation is at stake with online content – you don’t want to make your business look ridiculous.
Don’t write for the sake of it
Especially when you are first starting out, don’t worry about length too much. Don’t give yourself a word limit or put pressure on yourself to write a really long article. Content works best when it is concise and straight to the point. Also, length depends on the context so each piece you write will naturally be a different length.
Stay away from copyrighted images
If you want to use imagery in your content – and you should – it’s important to either pay for your images or find a good website which offers attribution free images. If you simply take an image from another website without crediting it, you could face a hefty fine. Stock images are recommended.
Get your content marketing strategy off to a great start with these top tips.