Following the article where we highlighted a bunch of important SEO elements that people tend to ignore (site speed, URL structure and internal linking), this week we complete the list with 3 additional practices that will help you improve your website’s online presence.
Relevant Content Posted Frequently
We’ve heard a hundred times that, for SEO, “content is king”. Well, it actually is and plays a big part on how your site is ranked. Good, unique content is essential to increase online visibility and engaging articles posted frequently will help you remarkably to keep a good rank in search results. Other than page copy the best option for this would be implementing a blog within your site, and posting updates on it ideally once a week. An ambitious linkbuilding strategy can be sabotaged by infrequent blog updates. However, you should make sure that this content is high quality. It should be relevant to the nature of your business and at the same time interesting for the user. Forget about any clear PR piece of content – come up with engaging for the user! Furthermore, to have value this content must be unique and ideally include images (retention is key), as well as relevant internal and external linking, as mentioned before.
Focus on User Experience
Aim to deliver a site that satisfies the searchers. Make sure your site presents a fluent navigation and above all is easy to understand. A site that is easy to understand for the visitors will be easy to understand for search engines. Discover our bespoke web design services to find out more. Offer an appealing and modern design and make sure it is mobile-friendly as now Google takes mobile friendliness as a ranking signal. And finally, don’t ignore Calls to Action: make clear what you want to user to do in your site such as Book now / Contact Us / Request a Brochure, etc.
Last but not least, always keep in mind that the visual assets in your site should be titled according to what they mean for your website and its content. You should focus on Title Tags and Alt Tags as well as file name. These play a major role in the search-ability of your images and their relevance. The Title Tag should be short, relevant and provide additional information. On the other hand the Alt (Alternate) Tag should describe concisely what’s on the image. As a recap you can read our On-Page SEO Checklist here.