Everyone’s talking about digital marketing, but do you really know what it entails? It’s a very broad term that covers lots of online techniques for marketing and promotion. The umbrella term covers all marketing efforts which take place online, which help you connect to your audience. From boosting your business profile to generating new leads, digital marketing strategies often involve many different elements which all work together to achieve a common goal.
Let’s take a look at some of the widely used digital marketing channels and how they can boost online visibility.
Search Engine Optimisation (SEO)
SEO refers to a number of techniques which can help your website rank higher on search engines. How your website is structured on and off-page has an impact on your search engine rankings. Many businesses try and take on SEO on their own but with Google constantly changing its algorithms, it’s best to entrust the task to an SEO agency.
Pay Per Click Advertising (PPC)
This is the modern version of advertising which helps increase the level of traffic to your website. It is low cost digital advertising, as you will only pay each time somebody clicks on the advert through to your site. Sometimes this is referred to as a paid search campaign, as you are paying to increase website visitors. Trying to increase traffic without having to pay an advertiser is called organic search.
Social media marketing can be totally free so it is a cost effective way of building online credibility. Promoting your content on social media channels such as Facebook, Twitter, Instagram and Linked In can drive more traffic to your site, increase brand awareness and provide a further outreach.
A content campaign is one of the most effective types of inbound marketing. You can provide value to website visitors in the form of blogs, video or other content which will increase traffic, help you gain an industry reputation and eventually drive sales. Quality content will also work together with an SEO strategy to improve those search rankings.
Years ago businesses used to send snail mail – now it has moved over to email. Organisations use email marketing to communicate with customers and potential customers which can encourage click-throughs to their website.
Traditional forms of media have also gone digital, which means PR is now online coverage as well as getting into print publications. Businesses can secure coverage on digital publications and blogs which will boost brand authority and drive traffic. As these articles placed on other websites will also have links back to the business website, this can also be good for SEO.
If you have any more questions about the world of digital marketing, get in touch with our skilled team.